LORI's continuous monitoring and analysis of written media during 2001 and 2003 showed that media coverage of LGBT topics is often incorrect and superficial, featuring screaming headlines. The goal of this campaign was to influence the media and the way they cover LGBT topics, which was an indirect way of influencing the society as a whole. This campaign included monitoring of around 145 written media and their way of reporting about LGBTIQ issues, and continuous reaction to negative or untruthful articles. We conducted a research among journalists about their acquaintance with and awareness of LGBT topics and organized meetings with media representatives from the biggest news houses in Croatia in order to point out the treatment of LGBTIQ topics in the media and establish better cooperation with the media.<\/p>\n\n\n\n
Additionally, LORI published Handbook \u201cMedia and LGBT community\u201d for journalists that deals with the way in which the media report on these topics, gives information necessary to media professionals in order to report more objectively and truthfully, as well as emphasizes the role the media play in the promotion of human rights - rights of LGBTIQ persons. This publication was presented not only to broader public in Rijeka and Zagreb but also to the representatives of 20 biggest written media houses in Croatia.
\nApart from educational workshops for journalists, by the end of the campaign LORI organized a three-day seminar for journalists about the relation between the media and human rights, stressing the importance of advocating the rights of LGBTIQ persons as basic human rights.<\/p>\n\n\n\n
Va\u017enu ulogu u kreiranju javnog mnijenja imaju mediji. Dosada\u0161njim kontinuiranim pra\u0107enjem i analizom pisanih medija (2001. g. i 2003. g.) zaklju\u010dile smo kako su mediji nedovoljno informirani o dru\u0161tvenom i politi\u010dkom kontekstu diskriminacije LGBT osoba i kr\u0161enju njihovih ljudskih prava. Medijsko izvje\u0161tavanje o LGBT tematici je \u010desto neto\u010dno, senzacionalisti\u010dko i povr\u0161no. Djelatnici\/ce u medijima bili su nedovoljno informirani\/e o ovoj temi i premalo senzibilizirani\/e za promicanje ljudskih prava, pa tako i prava LGBT osoba. Autori\/ce \u010dlanaka jo\u0161 uvijek \u010desto prilaze ovoj temi kao “egzoti\u010dnoj”, homoseksualne osobe prikazuju kao “ekstravagantne”, a va\u017enost LGBT aktivizma je nedovoljno prepoznata u razvoju civilnog dru\u0161tva. Ovakva situacija u medijima samo podupire stereotipe, predrasude i neznanje koji postoje u dru\u0161tvu.<\/p>\n\n\n\n
Kampanjom za senzibiliziranje medija cilj nam je bio utjecati na medije i njihov na\u010din izvje\u0161tavanja o LGBT tematici, te na taj na\u010din utjecati i na dru\u0161tvo. Aktivnosti projekta usmjerene su na edukaciju i senzibiliziranje novinara\/ki te ja\u010danje suradnje s istima.<\/p>\n\n\n\n
U lipnju 2004. Godine organizirane su dvije edukativne radionice: Mediji i ljudska prava (voditeljice radionica su bile Sanja Sarnavka i Koraljka Dili\u0107, aktivistkinje i analiti\u010darke medija, iz Zagreba) te Tehnike i metode uspje\u0161nog komuniciranja (voditeljica radionice bila je Danijela Majstorovi\u0107, profesorica Komunikologije iz Banja Luke). U srpnju je organizirana radionica Rad s medijima koju je vodila Snije\u017eana Matej\u010di\u0107, aktivistkinja i novinarka. Radionice su organizirane za \u010dlanice medijskog tima LORI u svrhu podizanja razine znanja i kvalitetnijeg pristupa radu s medijima.<\/p>\n\n\n\n
Pra\u0107eno je 145 novina u periodu od 10 mjeseci, od lipnja 2004.g. do o\u017eujka 2005.g., te se kontinuirano reagiralo na negativne \u010dlanke u pra\u0107enim medijima. Na ovaj na\u010din, medijima, a tim putem i javnosti, \u017eelimo pru\u017eiti to\u010dne informacije o LGBT tematici, utjecati na smanjenje povr\u0161nosti i senzacionalizma u medijima i na stvaranje pozitivnijeg stava javnosti.<\/p>\n\n\n\n